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Marketing & Growth
Brand, creative, content, social, and performance marketing that drives demand.
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Latest in Marketing & Growth
How Studio Dial turns tactile generative experiments into brand tools — The Brand Identity – Home of the Greatest in Graphic & Brand Design
1+ hour, 58+ min ago (574+ words) TBI Hi Natalia, how are things? NW Thanks so much for having me! It’s been great, I really enjoy London around this time of year, and we’ve got some very cool projects coming up that we’re excited to share. Always…...
Weekly Recap: £1.5bn FY27 buyback and double‑digit net‑revenue growth
1+ hour, 28+ min ago (204+ words) TradingView Weekly Recap: £1.5bn FY27 buyback and double‑digit net‑revenue growth Imperial Brands PLC (LSE:IMB) completed a £1.45bn FY26 buyback and launched a £1.5bn FY27 program (first £750m tranche via HSBC), while reporting double‑digit revenue growth and market share gains in heated tobacco, vape…...
The Inside-Out Approach to Reinvention: Rethinking Careers, Leadership and Brand Building
2+ hour, 4+ min ago (421+ words) In conversation with Jitin Thapar, Creator of the EPICC Reinvention™ ‘Inside-Out’ Philosophy and Global Strategic Advisor, on why reinvention must be a strategic discipline rather than a crisis response. He shares his perspective on career reinvention, the evolving role of…...
Designing Trust: The Invisible Force Behind Every Great Brand
34+ min ago (708+ words) Trust is one of the most frequently used words in branding, and yet it remains one of the least understood. We often talk about “building trust” as if it were a campaign objective, something that can be created through the…...
Rank Math Says AI Visibility Will Become a Standard SEO Metric in 2027
40+ min ago (547+ words) As search moves beyond conventional results pages, Rank Math expects brands to measure how often they appear in AI-generated answers alongside rankings, traffic, and clicks. Rank Math, the WordPress SEO plugin used by website owners and marketers worldwide, predicts that…...
BRAND CON 2026 Names BNI Taguig Region Co-Presenter, Expands Brand-Building Advocacy to Over 600 Businesses
4+ hour, 28+ min ago (511+ words) MANILA, Philippines — BRAND CON 2026 has officially welcomed BNI Taguig Region as a Co-Presenter of this year’s five-day brand-building congress, strengthening its mission to empower Filipino entrepreneurs and SMEs through greater access to brand-building education, mentorship, and professional networks. The partnership…...
Promo Box Launches Nationwide Online Store for Custom Printed Products
3+ hour, 12+ min ago (287+ words) Promo Box LLC, an Everett, Washington-based printing and graphics company, has launched an online store offering custom stickers, banners, yard signs, and other printed products. Customers nationwide can now place orders directly online, with production handled at the company's Everett…...
CTV’s frequency trap: When more ad impressions deliver less value
25+ min ago (1602+ words) As Connected TV (CTV) gains ground in India, advertisers are chasing the promise of television’s big-screen impact combined with digital advertising’s precision. But a growing problem threatens to undermine that promise. Viewers are repeatedly seeing the same advertisement across streaming…...
Enterprise AI search can't answer the only question that matters: "why?"
11+ min ago (635+ words) Every company search tool demos the same way. Someone types "what's our refund policy?", the AI returns a tidy paragraph with three source chips, the room nods, and procurement starts a twelve-week evaluation. Now watch an actual engineer's Tuesday: "Why…...
KEY PLAYER PROFILE How Henkel redefines FMCG use of retail media in the attention economy
1+ mon, 2+ day ago (471+ words) German-based multinational FMCG – and industrial adhesives – company Henkel’s work this year on its Bloo toilet cleaner range provides one of the clearest real-world examples of how FMCG brands are evolving their approach to retail media in response to the connected…...