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Dentsu India launches ‘Rewire for Growth’ on BFSI’s shift from digital capability to business outcomes
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Newsletters Get Cozier With Advertising; Convoluted Creative File Names Are Kaput
3+ hour, 26+ min ago (826+ words) The big independent newsletter platforms, namely Substack and beehiiv, are in a fierce competition to attract writers and strengthen their content networks. Substack’s Head of Brand Partnerships Dan Robbins penned a post documenting the company’s sponsorship feature expansion. He also…...
The Y unites national brand under new Think HQ campaign
3+ hour, 29+ min ago (324+ words) The Y Australia is bringing its 11 member associations together under a single national brand platform, launching its biggest campaign in around a decade with creative agency Think HQ. The new platform, It Starts Here, launched on 11 October and aims to…...
DA news: What are the types of dearness allowance, how is it calculated and revised? Here are top FAQs answered
3+ hour, 29+ min ago (425+ words) Revised twice annually based on data from the All-India Consumer Price Index (AICPI), Dearness Allowance (DA) is a percentage of employees' basic salary aimed at mitigating cost-of-living impact on households of central government employees. A DA hike gives employees a…...
Creator-Produced TV Commercials
48+ min ago (57+ words) Sabio Brings Creator-Made Ads to Streaming TV Image Credit: Sabio Holdings Spotify Turns Listening into Engagement with Carousel Ads Create.ad Generates Social Media Ads Directly From Product Links Ad Slots Connects Advertisers and Site Owners for Personalized Ads BET…...
3% Transfer Pricing Tolerance Applies Even With One Comparable; ₹11.45 Crore Tax Adjustment Deleted: ITAT
1+ hour, 24+ min ago (1032+ words) The Chennai Bench of the Income Tax Appellate Tribunal (ITAT) has held that the benefit of the notified 3% transfer pricing tolerance cannot be denied merely because a single internal comparable is used to determine the arm’s length price and deleted…...
CTV’s frequency trap: When more ad impressions deliver less value
1+ hour, 26+ min ago (1602+ words) As Connected TV (CTV) gains ground in India, advertisers are chasing the promise of television’s big-screen impact combined with digital advertising’s precision. But a growing problem threatens to undermine that promise. Viewers are repeatedly seeing the same advertisement across streaming…...
8th Pay Commission Big Update: DA hikes strengthen demand for higher Fitment Factor of government employees
2+ hour, 14+ min ago (252+ words) New Delhi: In a significant development, the dearness allowance has spiked from 46 percent to 60 percent in 30 months from July 2023 to January 2026. This 14-percentage-point jump is now the arithmetic backdrop to the 8th Central Pay Commission (CPC)'s most watched number: the…...
Government plans new CPC filling stations to ease fuel supply disruptions
3+ hour, 5+ min ago (358+ words) Energy Minister Anura Karunathilaka said the Government was taking steps to establish additional filling stations operated by the Ceylon Petroleum Corporation (CPC) to ease fuel supply difficulties across the country. Speaking to the media in Colombo, he said the decision…...
Heineken serves up outcomes with mixed attention and brand awareness approach
3+ day, 20+ hour ago (774+ words) Join us Oct. 26-28 in Newport Beach for the Digiday Media Buying Summit Keep up to date with Digiday’s annual coverage of Advertising Week in New York. More from the series → As social platforms absorb more and more ad spend, marketers…...